As I drove by a downtown boutique this morning, something frilly caught my eye. I drive by there every morning, and I always look. Sometimes I wonder why they chose that black dress. Sometimes I am disappointed that they haven't changed their display. This morning, when I found it attractive, it hit me. The featured items in my shop need to be changed daily! Maybe the black dress is their best seller, but having it in the window every morning doesn't draw me in. How many people have not come in to my online shop because I didn't catch them at the window? How many people have wondered why I haven't changed my window? I love it when I find something simple I can do to move forward and make my shop better. Don't you?
