Tuesday, August 30, 2011

How to Benefit From the Etsy Finds Even When You are Not in It

The Etsy Finds refers to a number of opt-in email lists you can subscribe to on Etsy. As a seller, it is a good idea for you to subscribe to all of them. I will show you here, by using today's email, how to use them to help with your Etsy marketing.
First, subscribe to the Etsy Finds. I subscribe to all of those under shopping and all of the newsletters.
When you get the shopping emails, they look like this:
All of the words in blue take you somewhere. Spend a little time to see where they go, and take note as they apply to your shop. I will walk you through how I see this email.
The first linking words, August's Hot Topics, goes to treasury lists that are tagged with August Trends. If you are going to make a treasury anyway today, include something turquoise and items from your friends and teammates that could have made this email but didn't, then tag it August Trends. Your treasury will get extra activity over the next couple of days as people open and explore this Etsy Finds email. Your friends will love you for it. You can't really do anything for yourself directly with the treasury links. Indirect benefits of making treasuries include: you may find more people adding you to their circle if they like your picks. There may also be sellers who appreciate the feature and give you a feature in return.
The second link, turquoise, goes to turquoise items. If you have relevant items, you can renew them since there is still a row of recently listed items at the top of the page . From the looks of my screen shot here, renewing affects your relevancy too. I see 2 of the recently listed items showing up as most relevant as well. Do make sure you have relevant titles and tags and descriptions before you renew.
Competition
Turquoise links to a huge number of items on Etsy, so if you are already in the top ten pages on that link, you are doing great with your titles and tags. I have a turquoise pillow cover, but I don't think that turquoise is the most important thing about it, so I am not going to try to get in on the action here. I will leave this link for you jewelry sellers to battle it out. You will be able to see that relevancy has nothing to do with the quality of photos, so that is where your items can stand out. Take a look at the titles and tags that the most relevant items (those start at the second row.)  Check them against yours to see how you can improve your ranking. The items with the best photos probably get the most clicks. As a buyer, I am willing to flip through a number of pages to find something that catches my eye.
Here is a good way to figure out which item to work on from your own shop - Click on the link in the finds where you know you have something. There are several in today's finds that apply to me (personalized, men, dresses, and Christmas.) Let's look at dresses. I click on the link and then go to the local results to see my most relevant items.
Apply the info
Oops, my mens dress shirt shows up in dresses. I don't like that. I will check my shop stats to see if anyone is finding me by searching mens dress shirt. I will also go to google and check to see if anyone searches mens dress shirt. If it is a popular search, I will leave it. If not, I will take dress shirt out of my tags so I am not showing up in the dresses. I am pretty sure I do not have dress as a stand alone tag on that item, but I better make sure. My most relevant item looks to be my girls dress pattern, so I will renew that today and probably sell it and relist a few times. Also, when I click on men in the finds, that same shirt is my most relevant item, so I will be looking at it and renewing it - sorry in advance, if it keeps showing up under dresses.
Do I spend time everyday doing this? No. If I had a marketing person - this would be one of their daily jobs. I think having 4 potential hits in this one email, and a treasury I was going to make anyway sitting in my Brandybuck favorites folder, makes today my day to jump on it this week.

15 comments:

lcscottage said...

Thank you for such an informative post. Although I am subscribed to Etsy Finds, I will be looking at it differently now.

Peanut said...

Thanks for the great tip! I usually delete my "Finds Email" but now I am going to use it to drive sales my way! Thank you so much!

www.etsy.com/shop/missruthstimebomb
www.missruthstimebomb.blogspot.com
www.missruthstimebomb.com

Evie's Tool Emporium said...

Great insight! Thank you for sharing!

Bagalicious said...

Great article. Thanks so much, Cherie! :-)

Katie said...

Thanks! This is an awesome post. :)

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Tamara said...

Wow, this is the best Etsy marketing tip ever. Thank you so much for sharing this info - I will definitely be putting this to use. Hope I can repay the favor one day!

Tamara
www.DecorativeDesignWKS.etsy.com
www.facebook.com/DecorativeDesignWorks

Liz P. said...

great of you to share this - a couple of summers ago I was lucky enough - to have a vintage fan and a letter opener featured in some of their emails - so exciting! I have been renewing or listing according to these emails for a while - it does work!

www.etsy.com/shop/bittersweetdesign
www.etsy.com/shop/MissingHeirloom
www.bittersweetdesignstudio.blogspot.com

Utary said...

This is an eye opener for me. Thank you for sharing the great tips!

Laurie's Gifts said...

Newbie question:
So you renew something that's not an expired or sold listing? You can do that?

Jeanie Frias said...

HA! I didn't even know about Etsy Finds! Off to "find" out more . . . Oh, and Thank You!

liduvinadesign said...

Excellent tips! Thanks for sharing!

Loella Medina said...

Excellent post! Thanks for the tips!

Pamela Zimmerman said...

Thanks so much for sharing these tips! I will try to work my Etsy Finds better!

Jaci said...

Great tips, Cherie! I do some of these already, but now I need to take it up a notch! I wish I had a marketing person, too!

Kathy Lindemer said...

Thanks for the tips. I really had no clue.