There is an excellent article over on Etsy's blog about making over your shop. The seller who wrote the article, has a really dramatic difference when you look at her first sold items, like mine below
and her current shop - mine below.
She managed to go from all kinds of color to all neutral, which is really pleasing to the eye, if you can do it. It really makes her shop makeover look dramatic. I am left with a riot of color. I think it will always be that way, since I am not about to start specializing in white and tan bags. Someone could do that with great success though... She mentions having a great product - that is really the starting point. If you are there, you are ready for a shop makeover. I think the key to my success on Etsy has been not so much the visual makeover of my pattern shots (brighter fabrics, fewer graphics, context in some cases) but the consistent addition of new products. I am always doing both though - improving the photography and adding new choices. It's a full time job. I just wanted to encourage you to read the article on Etsy and do what you can for your own shop.